HERFORM

Visual Identity

A collaboration by six European player associations, led by Rugby Players Ireland, HerForm is a development program supporting the female athlete’s pathway to high-performance sport.

This visual identity was designed to hero the female athlete and represent the growth and increasing professionalism of women’s sport. The combination of a bold colour palette, strong, yet feminine typography, and empowering imagery presents a visual identity that reflects HerForm’s vision and forward-thinking approach to the development of the female athlete.