Sam kerr football

Visual Identity

Sam Kerr Football (SKF) is a football program developed in partnership with Australian football star Sam Kerr to support young kids in their wellbeing and personal development by inspiring them to fall in love with football.

A youthful, fun and exciting visual identity was created to encourage kids to connect to Sam’s story and build a sense of anticipation and excitement. The vibrant colour palette, youthful icons and illustrations reflects SKF’s fun and inclusive personality. With Sam’s iconic backflip goal celebration forming a key element of the logo.