Essential Work Essential Rights

During the global coronavirus pandemic UNI Global Union launched a campaign to improve the rights of essential workers by demanding better support and protection for the people on the front line. We assisted UNI Global by developing a brand identity for the campaign, along with a range of design collateral to help inform and promote UNI Global’s message. Bold, eye-catching typography and imagery were the key visual components used to ensure that the essential worker was central to the campaign and that the demand for essential rights was strong and clear.